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Cynthia Y.H. Derosier Cynthia DeRosa



Cynthia has 20 years of advertising art direction, marketing and brand strategy experience, including strategic planning, relationship marketing and graphic recording. Clients range from large Fortune 500 companies such as American Express, Sprint, Proctor & Gamble, and Ford, to state clients, non-profits and small businesses.

Cynthia’s work with Westwood International as a graphic facilitator has focused on providing leadership development training, client coaching, and strategic business direction.

In addition to working with the Westwood team, Cynthia continues her work in advertising, brand development and strategic communications for clients such as the Hawaii Convention Center, Hawaiian Telcom, the State of Hawaii. She is the author and publisher of a local best seller “The Surfer Spirit”. The response to the book inspired her to create a non-profit program (in conjunction with the Hawaii State Judiciary system) to serving at-risk youth. The program extends to New Jersey in 2008 with plans for future international expansion.

Cynthia’s consulting experience includes:

• Strategic planning, including visioning, mission and action plans for Hawaii Association of Conservation Districts, Kamaile Elementary, Kaimuki High School, Office of Hawaiian Affairs, and HCC.

• Leadership training for various organizations including dental study clubs.

• Brand development, implementation, and execution for launch of the Hawaii Convention Center (HCC). Ongoing work includes continued brand development, creative strategy and production of major communications collateral and advertising for the center.

• Relationship marketing strategy and creative direction to launch Hawaiian Telcom. including targeted communications to niche markets and innovative production formats.

• Adventure therapy program development, design, and implementation serving at-risk youth.

Cynthia holds a BFA in Art Direction and Graphic Design from the School of Visual Arts in NYC. She was a Master’s Candidate in Art Education and Art Therapy at Columbia University, NY when she was brought back to Hawaii to help launch the Hawaii Convention Center.

 


Cynthia’s partial client
list includes:
 

State of Hawaii (Dept of Health)

State of Hawaii (Recycling)

Hawaii Convention Center

Windward Community College

Office of Hawaiian Affairs

City & County of Honolulu Co.

Oahu Visitors Bureau

Maui Land & Pineapple Co.

Hooka‘ko‘o

Bishop & Co.

 
Westwood International
P.O. Box 321
Medfield, Massachusetts 02052
phone (508) 359-1900
fax (508) 359-1903
info@westwoodintl.com

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